CA Souls
CA Souls makes Morse code jewelry with customizing features to their customers. Each piece is handcrafted in California with quality materials and is encrypted with a meaningful custom message in Morse code.
Their brand voice wasn’t established and was hungry for unique campaign ideas. Like many small businesses, the task of growing direct traffic and organic social was frustrating and daunting for them. I took the weight of marketing strategy off their shoulders, and provided a roadmap for increased revenue and performance across the board. I established a witty, millennial tone of voice and a fun brand style across all platforms, including social media, paid social, website, blog and email.
Organic Social
Long-term and day-to-day social media content strategy
Paid Social
